ICA Bootcamp

04/04/11

ICA Bootcamp, our 4 x 52' factual entertainment series, aired in January and proved one of the biggest hits of the year so far. With tongue firmly lodged in cheek the series saw four boom-generation, singletons learn recession-busting skills at the hands of three wily mentors from the Irish Countrywomen's Association. The series aired to critical and popular acclaim and was one of the most watched shows on RTE TWO during its run, also trending heavily on Twitter.

A spin-off series has been commissioned by RTE to make a splash for charity this summer. In Celebrity ICA Bootcamp,16 much-loved Irish celebrities will head to Bootcamp to raise funds for their chosen charities. Watch this space.